Facebook ad maker

What this Facebook ad maker guarantees

Two output sizes exist here and both are 4:5: 1440 by 1800, and that figure doubled. Meta supplies the shape and the pixel count alike — their Ads Guide names 4:5 for a Facebook Feed image and 1440 by 1800 as its resolution, verified on September 7, 2026. Deliberately absent are a free canvas field and a ratio dropdown; once a page accepts arbitrary numbers it stops being able to say anything true about where the result is going.

Their stated minimum for the same shape is 600 pixels wide and 750 tall — less than half the recommendation. A file at the minimum is accepted and looks it. Choosing the doubled export gives 2880 by 3600: same proportions, four times the pixels, which suits their instruction to supply the highest resolution you have and lets Meta do the reduction on whatever screen it lands on.

The headline is a field, not part of the picture

Two of the figures in the Ads Guide are about writing rather than pixels: a headline of 27 characters and primary text of 50 to 150. Neither belongs in the image. Both are boxes in Ads Manager that appear beside the creative, and filling them is how your words get rendered by the interface at the right size on every device.

The text layers available here are an overlay, which is a different thing and a smaller one. Each line is its own layer with its own size, color and position, and you can add more, but every one of them is drawn into the picture. Meta treats overlays as design elements subject to their safe zone advice, so a sentence drawn into the corner of the picture can be covered by a profile icon or a call-to-action button. Keep an overlay short, keep it away from the edges, and let the fields carry the actual copy.

Why no safe area is drawn

Every guide that hands you a rectangle for this made it up. Meta defines the safe zone as the part of an ad where text and logos will not be cropped or covered by the interface, and then declines to put dimensions on it for feed creative: their instruction for anything that is not 9:16 is simply to keep the bottom and side edges free of key elements.

One number does appear in that article — leave the bottom 40 per cent clear — and it is written about Reels ads that carry a disclaimer. Different placement, different ratio, so applying it to a 4:5 feed image would be inventing a rule and drawing it on your artwork. The box you can switch on here is instead your own margin, adjustable, off by default, drawn on screen only and never encoded into the download. The published figures, with their sources and dates, are gathered in Facebook ad size.

Fitting a photograph into 4:5

Cameras hand you landscape; the feed wants portrait. Turning one into the other means giving up width, and rather a lot of it — a 3:2 frame loses about half. Enlargement continues until every edge is covered and whatever hangs outside is dropped. Which part hangs outside is entirely your call: drag the subject inside the frame, step it with the arrow keys, or work the two sliders underneath.

Trust the editor, because it is not a mock-up. A single drawing routine produces the on-screen frame and the downloaded file, separated only by a multiplier, so nothing appears in one that is absent from the other. The lettering control works in per cent of the canvas height for the same reason: swap export sizes and the type holds its proportion rather than jumping.

JPEG is offered first here because an ad is usually a photograph, and PNG second for flat color and lettering. Those are the two types Meta lists, and nothing else is offered. On weight, 30 MB is a real maximum rather than a suggestion, so the receipt names it if a download passes; compress image is the page for hitting a byte target deliberately while the dimensions stay put.

What belongs on another page

A campaign that runs across placements is several files rather than one. Marketplace and the right column both want square or wide creative, and square image crops to 1:1 without making you calculate offsets. For artwork you already have, the image resizer crops and scales to typed numbers in a single pass, and image dimensions reports what a file measures as stored and as displayed, which differ for anything shot on a rotated phone. The unpaid surface of the same platform is the Facebook cover photo maker, working to a completely different published shape.

Vertical placements are a separate canvas rather than a variation on this one. Meta gives Instagram Stories, Instagram Reels and Facebook Stories 9:16 at 1440 by 2560, with a clearance sentence in percentages that the feed page does not carry at all; the Instagram story maker works to those figures. Sending a 4:5 file to a full-screen placement wastes most of the height, and the reverse loses both edges.

Your photograph never travels. Every step — reading the file, laying it out, writing the result — runs inside this browser tab, and there is no endpoint on this domain capable of receiving an image in the first place. That claim is checkable rather than something to take on faith: keep a network panel open while you compose one, or see how to verify local processing.